Let’s be honest, half of us watch the Super Bowl just for the ads. If you’re an individual working in marketing or advertising, your heart lies with the Super Bowl commercials. Everyday folks love them too, but these videos are a shining star that you’d love to emulate in your day job. Of course these […]
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If you’ve flown over the past decade, chances are that you’ve run into one of these airline safety videos. In an effort to improve retention of the safety procedures when flying, Delta turned to comedy. “We wanted people to laugh and be engaged, because if they’re paying attention and watching for the gags, they’re also […]
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So, your company has some strong marketing language and key points that must be hit in every piece of collateral. That sounds pretty boring. 🙁 The truth is, customers don’t care about your brand and they’ll only listen if there’s something in it for them. If you want a two-way line of communication, you need […]
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